In my earlier Post , i write about On Page SEO and how it is done. As SEO is a process involving On Page SEO and Off Page SEO. Whereas on page SEO accounts for 70 % count , off page SEO holds 30% of the total SEO process. Let us now understand what it takes to do Off- Page SEO of website.
Off page SEO is the things you do offline to your website in order to achieve good search engine rank. In simple definition off page optimization does not involve any optimization with the contents of the webpage instead it is the optimization which is done offsite the web contents. For example building quality links to improve the page rank of your website, social media presence. It is basically building reputation of your website in front of search engines like Google. So here you do not do anything with the content of the webpage.
1. Quality Link Building: (In order to improve page ranking) The link building process involves getting good inbound links back to your website. No matter how frustrated this process is, still is going to be trump-card of the whole campaign.
2. Handling Social Media :This means how active is your website among various social media like stumbleupon Digg, Facebook, Google+, Twitter and many other social media. The active presence of your website over popular social media increases the brand value as well as reputation of your website with respect to search engine’s algorithms. This includes social book marking also. The social media presence helps you to get quality traffic to your website.
3. Web Directory Submission (Especially from DMOZ.org), submission to web directories, makes good link building.
4. Forum and Group Postings : Forum posting impacts a lot in offsite optimization. If you participate in forum posting and posts questions or answer to any questions then you are getting a chance to get a good quality link from the forum to your website which improves the page ranking.
5. Blogging: Blogging helps you to get live traffic generated to your website. Good post on currents topics gives you an upper hand right away. One good post can do the job for you. Try to post daily for immediate daily . And avoid copying , write original content.
Sum Up : To up all things, seo is a time taking process. Talking of link building it will take some time around 6 months to get ping backs from other sites. You need to put on much efforts for your seo campagin. I am involving in the SEO process and trust me , you just need an determination and regular efforts.