Hi Readers,
I had often seen people getting confuse between SEO and SEM. It is important to note that these two terms are different. Although both are used to boost brand awareness, But still they are not twins. Ask a dozen of people and you will get all different answers. What is SEO and SEM? How are they different?
SEARCH ENGINE OPTIMIZATION
In terms of the whole concept, SEO is a part of SEM. Search Engine Optimization is the act of optimizing a website through key words and website development to boost natural search engine listings. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and Search Engine Marketing program.
Think of search engines as the librarians of the web. These engine collect information about every single page available online. Each has an algorithm, or formula of how to fetch content and categorizing this information to help users find the most relevant information to what they are looking for.
The higher you are ranked on a search engine, the more people will find you , more chance of getting traffic . Effective SEO increases your ranking thus increasing your brand awareness and traffic. This whole process is called Search Engine Optimization
SEARCH ENGINE MARKETING
Search Engine Marketing is the process of gaining traffic and visibility from search engine through both paid and unpaid efforts.
While SEO is a part of this process, Search Engine Marketing encompasses many other tools including:
- Paid inclusion and trusted feed programs
- Pay-for-placement management (includes pay-per-click)
- Link popularity / reputation development
Search Engine Marketing make use of paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire process. For companies looking to use part of their marketing budget online, it is a great opportunity to gain traffic to websites including social media or e-commerce sites. This is an easy approach for companies such as E-commerce website and web trading companies.
Mail me if you find any trouble !! Happy Blogging :)